Mr Bongo track used on brand-new worldwide Bacardi campaign!
Mr Bongo Records was thrilled to be commissioned by Rainer Kelly to compose a bespoke piece of music for the brand-new worldwide Bacardi ‘Island City’ campaign. After many hours in the Mr Bongo/Can Can studio with a variety of wonderful artists from South America and beyond (and a little rum!), the end-result is a wonderful party track in its own right. Written by Mr Bongo’s own legendary producer ‘Sao Benitez’ the track features special guests inlcuding Incognito’s horn section and the untapped talent of singer/beatboxer Sammy Sarfas.
Slotting right in with Mr Bongo’s catalogue of cutting-edge world music the track is called ‘DANCA LOCA’. The campaign has already been launched in the USA and looks set to hit Europe early 2010. Mr Bongo are also looking forward to working with Bacardi on the digital and physical release of the single on the Mr Bongo Record label and the related promotional opportunities this synergy will create.